Astrid Andersen looks back through the ages for her Autumn/Winter 2017 menswear collection searching for periods of masculine opulence – something that is missing in the way men dress today. Over recent centuries this gradual decline in abundance and lavishness within men’s fashion inspired Astrid to revisit this commitment to exploration, elaboration and exaggeration. The tracksuit has become the archetype for the way we dress today, but for it to rightly claim it’s place in the history of fashion creative processes need to be applied – it must be elevated. Fabrics play with tradition and English heritage with casual corduroys juxtaposed against formal velvets and Sophie Hallette lace, and then furthermore against fine gage leopard print, feathers and fur in homage to the harvesting of nature in pursuit of opulence. This season’s palette is traditional to an autumn setting in dark navy, plum and camel. Astrid continues to work with Avery Dennison to create new innovations in heat transfer applications of feathers as an elevated interpretation of Astrid’s signature branding. Astrid Andersen debuts a flatcar style created in partnership with New Era in a further exploration of the juxtaposition of tradition and modernity. This season also sees the launch of the first Astrid Andersen sunglasses range marking a new direction into lifestyle. The Astrid Andersen e-shop recently launched at astridandersen.com making product available directly from the studio to the customer for the first time. James Massiah is a poet, musician and DJ from South London. His work explores ideas about mortality, sex and religion. This season he has created a bespoke mix for the Astrid Andersen catwalk and will be reciting a new piece of work live throughout the show. Astrid Andersen womenswear will return to the brands native Denmark be shown in a dedicated show during Copenhagen Fashion Week on February 2nd.
SHOW CREDITS Styling and Casting Director: Elgar Johnson @ Lalaland Artists Soutdtrack & Performance by James Massiah Hair: Mari Ohashi @ LGA Management Makeup: Jenny Coombs @ Streeters Shoes kindly supported by Nike Graphic Heat Transfers by Avery Dennison Hats created in collaboration with New Era Studio Manager: Sanne Keil Soerensen
A VERY SPECIAL THANKS TO TOPMAN YOUR SUPPORT IS INCREDIBLE Special thanks to Elgar Johnson, Lulu Kennedy, Gordon Richardson, Jason Griffiths, Ike Rust, The British Fashion Council, Ellen Marie Sorensen <3, James White, Line Langkjær, Amalie Fly Andersen, Sophie Halette, Kenmark, Thea Bank Larsen, Anne Munkholm, Ella Dror & Ashley Smith
Credit : Ella PRDROR