Alexa’s involvement extended outside her usual role in from tot the lens and sees her express her creative talent behind-the-scenes. As art director, Alexa oversaw the entire shoot from concept, to crew, cast, focusing on the classic boot and delivering a contemporary sensibility for the new UGG classic.
Set in New York, a series of portraits capture a group of women within the creative industry who are celebrated for their individual style, have a strong sense of self and enjoy a close relationship with Alexa. As a result, the images reflects the lives of inspirational women and their modern wardrobe. Each portrait was shot by photographer Ben Rayner who has previously worked with Tommy Hilfiger.