Almost 40 years side the UCG boots was first created and this is the first time ever that global women’s ambassador Rosie Huntington- Whiteley, has posed for the brand.
This has marked the biggest launch UGC has ever undertaken in its 40 years history.
As a global icon, it was essential the aesthetic of the original UGC classic boot was preserved. Mixing the sexy image of Rosie and the classic comfort of UGC this is one of the biggest campaigns UCG has undertaken.
This is a big moment for the brand as it is not just about celebrating the launch of a new boot.
Said Dave Powers, president and CEO of Deckers brands.
Addressing the needs of its costumers, the new classic has the same look and feel as the original but with the added benefit of a pretreated sheepskin upper to protect agains water and stains.