Talent from ITVs award-winning daytime programme arrived in style as the inaugural This Morning Live got underway on Thursday 18th May, welcoming tens of thousands through the doors at the NEC over four consecutive days.


After almost 30 years of pure TV gold, the nation’s most popular mid-morning treat stepped outside of the box to connect with those it treasures most – the best and most loyal audience in the world.


This Morning Live partnered by Everest gave the masses in attendance the opportunity to live and breathe the latest trends, hot topic news, culinary delights, live demos and the chance to shop over 200 of the biggest high street and boutique brands exhibiting at the show. From fashion and style, food and drink, home, gardening and pets to beauty, health and wellbeing, the exhibition brought the essence of the much loved ITV show to life.


With live appearances from members of the This Morning family including Phillip Schofield and Holly Willoughby, Eamonn & Ruth, Rylan Clark-Neal, Alison Hammond, Sharon Marshall, Gino D’Acampo, Phil Vickery, Lisa Faulkner, John Torode, Trinny Woodall, Bryony Blake and resident experts Dr Ranj, Dr Chris, Dr Zoe and Nik & Eva Speakman, visitors and exhibitors alike were treated to four days full of action, interviews and demonstrations.



Katy Roberts, This Morning Live Event Director said: “The launch of This Morning Live has brought about a new era in the consumer lifestyle event space, creating an exciting hybrid of a quality shopping experience alongside celebrity appearances and inspiring stage content. We are thrilled with the results from our first event and look forward to developing the show further for 2018”.


Emma Gormley, ITV Daytime Managing Director added: “This Morning is one of ITV’s most loved and iconic brands. With our fantastic presenting talent and the wonderful mix of content that we’ve brought from the studio to the heartland, the event delivered the essence of the show to the tens of thousands who attended from far and wide.”


The appetite for the debut event proved popular too with over 200 brands exhibiting at the show and major naming right partnerships secured from Everest, eBay.co.uk, Panasonic, Clarins, Monarch, LoSalt, English Heritage, LesMills, Sofa.com, Lintbells, OK!, Heart Radio, Gurgle and Good Homes.


Richard Morey, Managing Director at Media 10 said: “We carried out extensive research in order to create the perfect feature and lifestyle content combination; giving visitors and exhibitors the experience they desired. We’ve worked closely with ITV throughout and are very proud to have partnered with such a prestigious broadcaster what has been a ground-breaking launch show.”


Media 10 are experts in organizing blockbuster events and have years of success to their name in leveraging the principles of high profile brands and turning them in to award winning live events. Boasting an impressive portfolio including the Ideal Home Show, Grand Designs Live and the only organizer selected to host an exhibition for The Queen at Buckingham Palace with the Coronation Festival. The newly established This Morning Live is now a firm favourite in the organisers annual calendar.


Source : Media 10

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