Tommy Hilfiger, announces the launch of Hilfiger Denim’s Tommy Jeans collection for the spring of 2017. Tommy Jeans revamps the iconic look of the 1990’s and Combines brand logo, men’s and women’s clothing. The collection will be available at select Tommy Hilfiger stores around the world and online at tommy.com starting mid-April 2017.
The Tommy Jeans campaign sees the protagonists of the models and influences Lucky Blue Smith, Anwar Hadid and Sofia Richie. Lucky Blue Smith had already appeared in Tommy Jeans Spring 2016 and Autumn 2016, along with model Hailey Baldwin. The faces of Anwar Hadid, brother of Gigi and Bella, and Sofia, daughter of Lionel Richie, renew the tone of the campaign taken in Los Angeles by Instagram star Bryant Eslava.
“The Tommy Jeans capsule collection blends our more classic look in the ’90s and other iconic pieces of our archives, with the lively influences of contemporary pop culture,” said Tommy Hilfiger. “Lucky Blue Smith, Anwar Hadid and Sofia Richie embody the young and rebellious spirit that characterizes the campaign, renewing the classic denim proposed by the collection. If I think of those years I remember memorable memories: our first collaborations with music icons and With celebrities, but also our constant desire to celebrate pop culture. ”
The Tommy Jeans Spring 2017 collection plays with iconic red, white and blue colors in pastel shades, drawing from the metropolis culture and translating it into sporting details. The women’s collection features t-shirts and top cropped shirts, denim jackets and denim shorts; For the men’s clothing collection, including jeans, bermuda and jackets, are inspired by American tradition.
Among the influencers photographed with the Tommy Jeans collection are Gigi and Bella Hadid, Zayn Malik, Suki and Immy Waterhouse, Jourdan Dunn, Caroline Vreeland and Nash Grier.