London sock brand Look Mate’s newest collaboration with leading illustrator and designer Yoni Alter. Each month Look Mate unveils a new, playful design, and come July we welcome London Town as the newest addition to the Look Mate sock family. This is Look Mate’s third tribute to London after their successful designs 6k Edition and The Magic of London.
With the new design partnership, Look Mate’s mission is inspire their community to walk around London and take in all this great city’s unique architecture and enjoys the hub of culture that surrounds them everyday. There is no better way to explore London than on foot, so make sure you’re giving your feet the ultimate London experience by wearing your London Town socks this summer.
Yoni Alter is a London based designer and artist. As the name of his sock design suggests, he didn’t need to look too far from home for his inspiration! His work is characterised by its bold use of colour and his integration between the graphic and artistic, between the figurative and the abstract and between form and space. Yoni studied art and design in Jerusalem before completing his MA Graphic Design at University of the Arts London and constantly uses the city as a source of inspiration. Yoni’s colourful depictions of London architecture, simplified and to a degree abstracted, are very engaging and aim to represent the creative vibe of this amazing city.
Yoni has an impressive client roll call, having created the iconic branding for London’s TV channel London Live and he also has a best selling range of merchandise at the prestigious Tate in London and MOMA in New York. He has an on-going project entitled Shape of Cities, where his eye-catching posters of city skylines around the world have been much celebrated and have created a keen following: Shapesofcities.com.
Yoni comments on the collaboration saying “I love London’s architecture. London’s combination of both old and new iconic buildings is like no other city in the world. The distinctive buildings make great graphic shapes to work with.”
Look Mate London’s ethos is to offer “Exquisite socks designed collaboratively” and each and every pair of socks is produced to high standards of craftsmanship from combed cotton by second generation sock makers in Armenia. The socks are tested time and time again until perfection is reached. To view and purchase the London Town socks, shop online at Look Mate’s e-commerce store at www.lookmate.co. Each pair of is priced £12. Look Mate also offer a one month, a three month or a six month subscription service for customers to receive a pair of socks from Look Mate’s latest designs.